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Think about the following factors:Ĭonsider the psychographics of your target: With HypeAuditor Discovery, you can find what influencers work with your competitors and analyze their audiences using Reports.įigure out who is most likely to buy your product. Who are your competitors targeting? What influencers advertise their products? It is very likely that other people like them could also benefit from your product. Who are they, and why do they buy from you? Look for common characteristics and interests. Here are some tips to help you define your target market. This approach is more affordable and efficient. Targeting a specific market allows you to focus your budget and message on a specific market that is more likely to buy. You can't grow if you sell to 'anyone interested in your product,' this target is too general. And only after this, you can start searching for influencers who are aligned with your target audience. For instance, creators in Beauty and Fashion category we can divide into following niches: hair care, make-up, skincare, street style, fashion, etc.īut before you start to collaborate with influencers, you should define your target market. Furthermore, there are tens of different niches in every category. There are thousands of different influencers categories: Beauty and Fashion, Parenting, Entertainment, etc. They are not expensive, some of them can recommend you in exchange for a product or service, but what is most important, their audience is very engaged. Micro- and Nano- influencers are the best options for your first steps in influencer marketing. Mid-tier influencers (20K-100K followers).

Macro-influencers (100K – 1M followers).Mega-influencers & Celebrities (over 1M followers).We divide influencers into five categories by the number of followers: However, there is no uniform standard, so we'll use HypeAuditor's approach. There are dozens of different influencer classifications. How to determine what creator will be the best option for you.Īn influencer is an individual who has a significant audience and the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their followers.

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